Foldly Feature Launch A/B Test: Smart Folders Evaluation

Foldly is a mid-size SaaS company offering a cloud-based document management platform primarily used by small and mid-market businesses. Their revenue model is subscription-based with monthly billing, and they track engagement closely as a leading indicator of retention.

The product team recently ran a two-week A/B test on a new feature called Smart Folders, which uses AI to auto-organize uploaded documents.