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Enterprise Churn Risk Scoring at Nimbus Cloud Solutions

Nimbus Cloud Solutions sells cloud infrastructure management software to mid-market and enterprise companies on annual and multi-year contracts. Their customer success team manages roughly 3,000 active accounts across three product tiers.

The VP of Customer Success has noticed that the team's current churn risk model — built on usage and support ticket data — keeps flagging accounts that end up renewing, while missing accounts that quietly churn at contract end.

The business question

Which accounts are truly at highest churn risk, and what signals should CS prioritize?