Pricing Tier Restructuring for CloudBridge Analytics

CloudBridge Analytics is a mid-market B2B SaaS company that sells a cloud-based business intelligence platform. They offer three pricing tiers — Starter, Professional, and Enterprise — and have been operating for six years with a growing but increasingly diverse customer base.

The VP of Revenue has noticed that churn is concentrated in specific tiers, upsell conversion has been declining, and a significant portion of customers appear to be on plans that don't match their actual usage patterns.