Advanced30 minGrowth MetricsExperiment DesignNetwork Effects
Referral Program A/B Test Analysis at Hivemind
Hivemind is a team-based social productivity app where users create shared workspaces with colleagues and friends. The product is free to use, with a premium tier for power users.
The growth team recently ran a two-week A/B test on a new referral incentive program.
The business question
Should we roll out the referral incentive program based on the test results?