Advanced30 minPrice SensitivityCohort ChurnSegment Retention
Post-Price-Increase Churn Analysis for StreamCast Media
StreamCast Media is a mid-sized video streaming service offering tiered subscription plans (Basic, Standard, Premium). The company has roughly 3 million subscribers across North America and recently implemented a price increase across all tiers.
Two months ago, StreamCast raised prices on all subscription tiers.
The business question
Which segments are driving post-price-increase churn, and what retention strategy should we prioritize?