New Player Retention Cliff Analysis

Starforge Interactive is a mid-size mobile game studio that launched 'Realm of Echoes,' a free-to-play RPG, eight months ago. The game has steady new installs from paid acquisition and organic channels, and monetizes through in-app purchases and a battle pass.

The product team has noticed that a large share of new players who seem initially engaged — completing early tutorial steps and playing multiple sessions — still drop off permanently within the first week.