Email Subject Line A/B Test

Lumen & Loom is a mid-sized direct-to-consumer home goods brand that sells bedding, towels, and bath accessories primarily through its website. Lifecycle marketing runs a weekly promotional email to its opt-in subscriber base, and small A/B tests on subject lines are a routine part of the calendar.

Last week, the lifecycle team ran a standard A/B test on the weekly promo email, splitting the list randomly between two subject line variants.