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Foundational30 minFunnel AnalysisSegmentation

Insurance Quote Completion Funnel

Clearwater Auto is a direct-to-consumer personal auto insurance carrier that sells policies entirely through its website. Prospects get a quote by entering vehicle, driver, and coverage details, and can bind (pay and activate) in one session.

Our DTC funnel isn't converting the way it used to.

The business question

Where are prospects dropping off in our online quote-to-bind flow, and where should we focus UX improvements?