Foundational30 minCohort RetentionSegment Retention
30-Day Streaming Subscriber Retention
StreamVault is a mid-sized subscription streaming service offering on-demand movies and original series to North American households. The company has been running aggressive acquisition campaigns on paid social and partner platforms over the past two quarters to accelerate subscriber growth.
Over the past year, our 30-day retention on new subscribers has been trending down.
The business question
Our 30-day new-subscriber retention is declining — where should we focus retention efforts?