Foundational30 minSegmentationPareto Analysis
Gamer Spending Tier Analysis
PixelForge Interactive is a mid-sized mobile game studio whose flagship title, Realm Raiders, is a free-to-play fantasy RPG monetized through in-app purchases of gems, cosmetics, and battle passes. The game has been live for about 18 months and has a healthy active player base across several regions.
Q3 planning is next week and the LiveOps team is proposing a broad retention push — a loyalty program, email win-back campaigns, and a returning-player bundle — aimed at lifting engagement across the player base.
The business question
How should we think about our player spending, and where should we focus retention efforts?