Back to casesE-commerce
Foundational30 minCausal ReasoningPre/Post Analysis

Black Friday Discount True Impact

HearthHaus is a mid-sized direct-to-consumer home goods brand selling cookware, small appliances, and kitchen accessories through its own website. The company runs a handful of major promotional events each year, with Black Friday being the largest.

Black Friday just wrapped.

The business question

Did our Black Friday discount actually drive incremental revenue, or would those sales have happened anyway?